• Developed and executed a data-driven demand generation strategy utilizing multi-channel marketing (Email, SEO, social media, content creation) to generate a $4M+ sales-qualified pipeline within 7 months.

• Managed and optimized paid ads campaigns (Google Ads, LinkedIn Ads) to target high-growth companies.

• Collaborated with the sales team to execute ABM initiatives, resulting in 30+ decision-maker meetings.

• A/B tested campaign elements and landing pages to optimize performance and achieve a 93% improvement in website conversion.

• Leveraged HubSpot to automate workflows, track campaign performance, and generate marketing reports.

• Headed end-to-end marketing efforts along with team to generate 20+ case studies across different industries in SEA and GCC region.

• Collaborated with cross-functional HCM solution team such as sales, implementation and customer success to strategize and execute demand generation and ABM initiatives.

• Attended HR-Tech events, roundtable conferences and supported the team with strategies and content hub to drive client engagement.

• Implemented a comprehensive multichannel marketing strategy resulting in the generation of 40+ MQLs monthly from targeted locations.

• Achieved an 86% improvement in campaign performance by optimizing target audience selection and crafting personalized messages.

• Conducted buyer persona studies, market analysis, and competitor research across the GCC and SEA region. Identified pain points, market trends, and opportunities to develop product positioning and messaging.

• Designed content calendar and produced sales collaterals. Leveraged content marketing, email outreach, and LinkedIn ads to generate 100+ MQLs within 6 months.

• Optimized content to improve CTR by 2.43% and reduce CPL from $75 to $51.86.

• Worked with cross-functional teams, including product, sales, and customer success, to align on

• Increased market penetration by 20% across targeted regions within the first year. Achieved $5 Mn in ARR within a year.

• Reduced healthcare delivery turnaround times by 95% and tripled information retrieval speed, demonstrating the transformative impact of Healthcare solutions on customer operations.

• Spearheaded end-to-end demand generation strategies while managing a cross-functional team to run both paid and organic campaigns to drive customer acquisition and revenue growth.

• Achieved website traffic growth, witnessing a surge from 5,188 visits in 2019 to 16,815 visits in 2020, and further escalating to an impressive 54,273 visits in 2021.

• Implemented lead generation strategies that led to a 665% increase in form fills, resulting in a transformation from 70 form submissions in 2019 to an impressive 536 form submissions in 2021.

• Optimized marketing KPI reporting by implementing tools such as HubSpot, Databox, and Semrush, resulting in a reduction of nearly 6 hours of manual work per week.

Handled a team of competent content developers for generating ideas, create engaging content and other assets

• Curated and managed relevant content to reach the community

• Rolled-out online marketing campaigns for smartphones, ecosystem, and accessories products; generating regular campaign reports of the same

• Liaised with Marketing, PR, Product, and Sales teams to ensure brand consistency and stayed updated on new products & features

Executed end-to-end Content Marketing and Inbound Marketing strategy; collaborated with Business Heads, Project Managers and Sales team for the same

• Undertook blogs, press releases, videos, case studies, whitepapers, website redesigning, landing pages and thought leadership articles

• Created SEO ready content that helps web pages to rank high in the search engines by researching, writing and editing content for company websites, blogs, and press releases

• Handled content editorial calendar, content lifecycle workflow for all assets

• Administered social media platforms, including, LinkedIn, Facebook, Twitter, SlideShare, and YouTube

Collaborated with UK team to produce SEO-optimized content

• Monitored, create, edit and proofread domain-specific national and international events from different industries, including financial services, hotels & airlines, and insurance on daily basis

• Produced fortnightly newsletter for the client; handled telecom special project assigned to cover latest developments in the South Asian region

• Collaborated with senior analysts and editors to produce quality content inclusive of meta tags, title tags, and header